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We plant a tree for every carbon-neutral meal we sell in the restaurant and food truck

Stuttgart, Germany (2023)
Scale: District level
From September we offer a C02 neutral menu in our restaurant Heaven's Kitchen, for every sold meal we plant a tree in cooperation with Treedom. The action will take place in our restaurant on the Theo as well as in our food truck.
Homepage
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Challenge / Goal

We would like to encourage our customers to order the climate neutral menu to reduce our own CO2 consumption and at the same time plant trees to make our world greener. With this campaign, we aim to raise awareness and sensitivity for climate-neutral actions and living. We use our reach through various channels such as our newsletter (nearly 1000 subscribers), social media (over 5000 subscribers) and our in-house magazine "Heaven's Post" (published weekly) to create more awareness and impact in this topic area.

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Time period

Planning time
Less than 6 months

Implementation time
6 months to 1 year

Service providers

Heaven's Kitchen

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